💼 What if working harder isn’t the key to success?

In this episode of The Silly Little Girls Club, host Samantha Cusick sits down with PR powerhouse and bestselling author Emily Austen to expose the truth behind hustle culture—and share what it really takes to grow a successful business in 2025.

Emily is the founder of Emerge PR, one of the UK’s leading communications agencies, and author of ‘Smarter’, the book that’s become a go-to for women in business looking to build and scale without burning out.

From losing a quarter of a million pounds in her first startup to rebuilding her business from scratch, Emily’s journey is raw, real, and full of actionable advice for entrepreneurs, small business owners, and creatives who want to ditch the burnout and work smarter, not harder.

💬 In this episode, we cover:

✔️ The shocking startup betrayal that cost Emily £250K

✔️ The biggest myths about hustle culture and productivity

✔️ Why delegation is a trust issue, not a skill issue

✔️ How Emily wrote a bestselling business book in just 6 weeks

✔️ Scaling a team, surviving burnout, and learning to say no

✔️ The power of mindset, boundaries, and systems in sustainable success