✨ How do you turn one viral hair video into a global brand?

In this episode of The Silly Little Girls Club, host Samantha Cusick sits down with digital creator and entrepreneur Anisa Sojka, who built a beauty empire from a single niche: haircare. With over 675K followers on Instagram, millions of views across TikTok, and a cult-favourite product line sold in Selfridges,

Anisa opens up about how she went from sharing her hair styling routine to launching not one but three successful brands—including her best-selling hair oil, silk accessories, and statement jewellery. We talk about the power of content creation, product development, brand building, and what it really takes to go viral and stay relevant in today’s ever-evolving social media world.

💬 In this episode, we cover:

✔️ The post that went viral and changed everything

✔️ How Anisa built her brand during the pandemic

✔️ The 2-year journey to perfecting her hero hair oil

✔️ Monetizing your personal brand without selling out

✔️ Why consistency on social media still wins in 2024

✔️ Building multiple revenue streams as a content creator