10/11/2025

InnBeauty Project Founders Alisa Metzger & Jen Shane on Building Affordable, Skincare That Works

What happens when two beauty insiders get tired of skincare that’s either too expensive or just doesn’t work? They create their own solution.

This week on The Silly Little Girls Club, Samantha sits down with Alisa Metzger and Jen Shane, the powerhouse duo behind InnBeauty Project — the cult skincare brand changing the game with affordable, clinically proven products that deliver results without compromise.

From literally packing their own boxes in the early days to now sitting proudly on Sephora shelves worldwide, Alisa and Jen share the real founder story:

  • How they built InnBeauty Project to make high-performance skincare accessible for everyone

  • Why innovation and clinical results matter just as much as clean ingredients

  • The grit it took to survive launching during a global pandemic

  • What it’s really like co-founding a brand with your best friend

  • Why longevity, community and integrity drive every decision they make

This episode is about entrepreneurship, inclusivity, and proving that you don’t need to choose between efficacy and accessibility in beauty.

✨ Connect with InnBeauty Project:

Instagram: @innbeautyproject

Website: www.innbeautyproject.com

🎧 Don’t forget to listen, follow, rate and share this episode to keep the girl-powered community growing.

💄 Season 3 of The Silly Little Girls Club is proudly sponsored by @sephorauk

 — your ultimate beauty playground.

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